The About Page ( lowcostebulder.com )
The “About” page is not something that your readers/clients will necessarily visit when they are on your site/blog. However, if you have managed to grab their attention with some content, they will probably want to learn more about you and how trustworthy you are. Here is where the importance of the “About” page steps in – if it is not written or structured properly, you might lose prospective followers/clients.
Whether you are writing for your company’s website or your personal blog, keep in mind that only your most loyal audience will care about your life’s story, or how the company came to be. What most people will be looking for first is what the site offers, i.e. what other content can be found. Is it useful tips and guides, travel advice, current offers on furniture, etc.? Also include how often the site is updated with new content – every day, every couple of days, once a week, etc.
What your readers will want to know next is whether they belong to your target audience, i.e. will they find exactly what they are looking for, or will it be written from another perspective. For example, do you specialize in home-improvement tips for people who like to do things on their own, or are you providing professional advice/products for large companies; is your site for music lovers or for music makers…?
The next point in your “About” page should be how reading your content will benefit your audience. Remember that people like being in the center of attention – avoid using “I” and focus on “You.” For example: “I will provide you with great advice on how to save on fashion” would be a bad idea; the correct sentence would look at something like this: “Here you will find amazing advice on how to save on fashion.”
Now you can start easing into the topic of yourself/your company. First of all, let people know what kind of experience you have in the niche in question. How long have you been involved with it, do you have professional expertise, or is it more of a hobby, have you won any awards, what separates you from other similar sites, etc.
And at the bottom of the page, you can get into more personal stuff which would be of interest if people already know your products and want to know more about you as a person/company. Where do you live, do you have a family, pets, what is your philosophy of life, etc.? What made you start writing, or launch a business? What gave you the idea for the name? This is all dedicated to people who will want to feel more on the inside of your craft and treat you as a friend, rather than just a provider of products and services.
Though it is usually considered unimportant, the “About” page actually has a huge influence on your audience. It may attract them even more and turn them into loyal followers, or push them away forever. How much thought will you give to it is up to you…
Rita Rova writes about business and technology on behalf of Love My Vouchers, the voucher code website that lists the latest offers on domain names, website builders and eCommerce solutions.